Dewey Goes Pink

In conjunction with Breast Cancer Awareness Month, The Starboard Paints Dewey Pink!

Dewey Goes Pink is a 5K race (or 1.5mi walk) two friends Steve ‘Monty’ Montgomery and Adam Howard started in memory & honor of their moms.  Monty lost his mother, Barbara ‘Gugie’ Montgomery close to 2 years ago after a 25 year fight.  Adam’s mom is currently battling now. These guys felt the right thing to do was use their businesses to bring awareness as well as raise funds because in one way or another, every single one of us is affect by the nastiness of breast cancer. Occurring each October Dewey Goes Pink is a 5K run-walk / 1.5 mile walk & Pink Pig Roast to raise money for our local Delaware Breast Cancer Coalition.  Monty tells the story of his mother telling him what a wonderful organization the DBCC is as they keep all of the money raised local right here in the very community of his businesses.  It makes perfect sense for local businessmen to give back in this special way to their local community, and to all of their customers that deal with breast cancer in their own way.

This event was created and is hosted by two local businessmen that both have strong interest in fighting breast cancer.  Steve ‘Monty’ Montgomery, co-owner of The Starboard Restaurant in Dewey Beach and Bethany Blues BBQ in Lewes and Bethany Beach,  well known for community contributions,  started this event as a way to continue just how hard his mom worked over her years to raise funds for the fight against this disease.  When her breast cancer returned for a second stint, she was amazed and very proud at the advance that have taken place.  Monty wanted to continue her efforts by annually hosting several fundraisers for the Delaware Breast Cancer Coalition, an organization his mom felt deserved his efforts.   Adam Howard, owner of the Body Shop in Rehoboth has partnered with Monty while dealing with his own mom’s fight with breast cancer.  These two guys have been touched, and know how this awful disease in one way or another affects every single one of you, they have teamed up their businesses to bring us this event.

Breast Cancer unfortunately affects just about everyone at some point and time in their lives.  Whether through moms, sisters, wives, daughters, girlfriends, etc… this awful form of cancer is way too common for us all.

Please join us this year on Saturday, October 4th in Dewey Beach at The Starboard Restaurant.  In our first year we had over 900 participants, and are expecting possibly DOUBLE that amount this year.  The event starts at 12 Noon, with registration beginning at 10am.  Of course we welcome sponsors and contributors of all levels and kinds…anyway you are able to help…we greatly appreciate!

This year’s race, after a long process gaining approval by the Dewey Town Council, the race will conclude with a parking lot Pig Roast, featuring live acoustic music from long-time local favorite Love Seed Mama Jump.  Bethany Blues BBQ will roast several pigs, and have plenty of food to feed the masses after the race.  Michelob Ultra as well as specialty PINK Ruby Red Crushes will be offered to celebrate the effort.  Whether you want to run, walk, volunteer, or just join us for the post pig roast, we welcome your participation and hope you will Rally the Troops as we are hoping for another packed event!

For information on the actual run itself, feel free to contact Barb. On the overall event, day of festivities, and pig roast, etc, feel free to contact Monty.


No event can be run without the help of generous volunteers.  We need about 25 volunteers to help out on the day of the race and would love your help if you are available to participate and be on site Saturday, October 6th from about 9:30am-4pm.

For more information, contact Barb. Thank you in advance for your service on this wonderful event.


Sponsorship is key to making an event like Dewey Goes Pink a success.  The fight against breast cancer cannot be tackled alone, we need your help!  By sponsoring this event, you are joining the effort towards our common goal of eliminating this life-threatening disease.  No matter how small or large, we appreciate you being a part of Dewey Goes Pink, and welcome you to join us at The Starboard the day of the event to enjoy a fantastic afternoon with friends sharing this common goal.

Sponsorship Levels

34 B - $25 Contribution

36 C - $50 Contribution

36 D - $100 Contribution

38 C - $250 Contribution

42 DD - $500 Contribution

44 DDD  - $1000 Contribution